Veronica's story: How the LIV'beauty project came about and why it brings Oncos to the Czech Republic
When our friend Veronika – a mother of a ten-year-old son – was diagnosed with jaw cancer at the age of 43, her life changed in an instant. Until then, she had been full of life, optimism and joy from every day. Oncology treatment, especially radiotherapy, presented her with many challenges – one of which was extremely sensitive and irritated skin.
Veronika soon discovered that ordinary cosmetics were not suitable for her condition. And what’s worse – there were no specialized dermocosmetics available on the market designed for the needs of oncology patients. This fact deeply affected her. But instead of resignation, strength was born – and an idea. Thus the LIV’beauty project was born.
LIV’beauty: more than just cosmetics. It’s a journey back to yourself
The name of the LIV’on project symbolizes the courage to live on and not lose dignity even during treatment. It wasn’t just about skin care – but about restoring self-confidence, well-being and connection with your own body. Veronika said: “Every woman has the right to feel good, even when her body is changing. Beauty and comfort should not be a luxury.”
Her dream was to create cosmetic care that would not only be effective, but would also be a psychological support. Cosmetics that would help patients feel comfortable in their own skin – literally and figuratively. Unfortunately, Veronika lost her battle with the disease. But before that, she gave us her blessing to turn her dream into a reality.
We discovered Oncos – Italian dermocosmetics with soul and science
After months of careful searching throughout Europe, we discovered the Oncos brand. This Italian dermocosmetics was created under the guidance of oncologists and dermatologists specifically for patients undergoing demanding cancer treatment. It stands out for its composition, effectiveness and, most importantly, safety. It does not contain irritants, perfumes or alcohol – and at the same time provides the skin with what it needs most right now: relief, protection and care.
Oncos for the Czech Republic and the rest of the world
We decided to bring the Oncos brand to the Czech and Slovak markets and now to all other countries in the world, making it available to everyone fighting cancer and looking for gentle but effective cosmetic support. Oncos helps women and men maintain their dignity, comfort and inner strength – every day, step by step. As Veronika said: “Everyone should be able to feel comfortable in their own skin, even when life brings unexpected obstacles.”
Veronika’s legacy lives on
The LIV’beauty project is more than just a business initiative. It is a continuation of Veronika’s wish and her legacy. Our goal is to offer care that will truly help patients – not only physically, but also mentally. Because comfort, self-confidence and the feeling that we are taken care of are the basis of the strength to move forward.
Whatever stage of treatment you are going through, know that it is okay to want to feel good. And that is thanks to Oncos possible.
